Zalando, a German beauty and fashion e-tailer has bought a majority stake in Highsnobiety. Highsnobiety is one of the most popular sources for fashion news and also e-commerce.
Highsnobiety CEO David Fischer made a statement about the deal saying,
“Highsnobiety has mastered the art of turning stories into products and products into stories. I am very excited to bring our capabilities to Zalando’s commitment towards fashion inspiration and together reimagine the future of content and commerce.”
David Fischer still maintains a minority stake in the company and will remain at the forefront.
Co-Founder of Zalando David Schneider also stated,
“Both of our companies share a passion for building strong brand partnerships and enabling brands to inspire audiences with their products and stories. Partnering with Highsnobiety will allow us to execute much faster on our ambition to offer the most relevant and engaging — as well as convenient — shopping experience to our customers.”