Multi-faceted creative Virgil Abloh has been tapped by Braun to add a new design spin on their classic 1965 Wandanlage Hi-Fi Audio Wall Unit. The collaboration is considered to be a “functional art” piece which consists of a sleek design stays true to Braun’s legendary polished chrome design aesthetic. Commenting on the partnership, Virgil Abloh said

“I have always had a deep appreciation for Braun design. For the brand’s 100 years, I jumped at the opportunity to reimagine this iconic Braun product and challenge what we have come to expect from design. The “functional art” piece co-curated with Braun Design not only highlights the original function of the hi-fi wall unit that was the best audio of its time, but also the quality and durable materials that are built to last. As a creator, I continue to question how art is perceived in today’s culture. “Functional art” is a lasting legacy of the enduring power of good design that is simple, useful and built to last. In so doing, it advances the frames of design references beyond design ‘purists’ to broader audiences.”

To support the collaboration Virgil also nods to his DJ Career tapping legendary Chop DJ’s Ron C and DJ Candlestick for a new track entitled “Internationalism” which is now available on Virgil’s soundcloud page.