Virgil Abloh and Mercedes-Benz Team Up For ‘Project Geländewagen’

Mercedes-Benz announced earlier Monday that they would be partnering up with Virgil Abloh to create a unique artistic model of the former’s G-Class, a car that celebrated its fortieth birthday last year. The collaboration, coined “Project Geländewagen” will see Abloh work with Mercedes-Benz Chief Design Officer Gorden Wagener on a one-of-a-kind, home-scale replica of the unique artwork which will be auctioned off following its launch later this year, with proceeds being donated to an as-yet-unnamed charity that supports the arts. When asked about the collaboration Abloh said “Mercedes-Benz is a brand that stands for luxury and exceptional performance.” but also “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”

The artwork will be digitally launched September 8. Stay tuned for more information

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