Guram Gvasalia will now double as Chief Executive and Creative Director of Vetements, a Zurich-based label that Guram Gvasalia and brother, Demna created in 2014.

Guram Gvasalia expresses his excitement stating,

“Vetements, since day one, is built on creativity. And I want to make sure that all the young people out there know—you do not need to have rich parents, you do not need an investor, you do not need to sell your soul to big evil corporations—you can make it on your own. You can change your life with your own creativity and passion.”