Tyler, The Creator Directs Quirky Campaign For Converse

Tyler, the Creator has directed a quirky campaign for Converse’s “Create Next” campaign. The star-studded cast includes Tim Meadows, Jasper, Henry Rollins, Vince Staples, Milton Martinez, and more.

The short video is set in a community center and follows the cast having a meeting about kicking a member out for breaking their three valuable rules.

Tyler elaborates on his inspiration for the short film by saying, “I instantly thought about the many pockets of people that wear Chucks– like skateboarders, soccer moms, kids down the street, guys in the neighborhood I grew up with – and I wanted to put them in one place, that was important to me.”