This Friday, “The Shop” is coming back with their fifth season on Youtube. “The Shop” executive produced by LeBron James and his long-time friend Mav Carter brings athletes, musicians, actors, and other interesting individuals in the barbershop to have conversations about their professions and other things. The first episode of this season features LeBron and […]

Rimowa taps Rihanna, LeBron James, Roger Federer and Patti Smith for new campaign highlighting their travel experiences. The four have all had their fair share of experiences from traveling the world with basketball and tennis to traveling the world with music. The campaign brining light to the importance of motion, or traveling and seeing “familiar” […]

NBA superstar LeBron James has surpassed the $1 Billion mark. The 18-year veteran becomes the first active NBA player, and North American athlete in teams sports to reach $1 billion in total career earnings. he Joins Tiger Woods, Christiano Ronaldo, Lionel Messi, Roger Federer, and Floyd Mayweather as the only other athletes to reach that […]

The Nike LeBron Watch has delivered some classic Nike colorways from classic Nike silhouettes to reimagining some cherished LeBron colorways to the most recent version of the LeBron Signature. This time, the LeBron Watch comes with a special collaboration. Nike and Atmos teamed up to create two new Nike LeBron 18 low colorways. One being […]