Sunday night’s game between the Detroit Pistons and the Los Angeles Lakers took had an extreme turn of events. During a routine free throw, LeBron James was boxing out Pistons center Isaiah Stewart. After things got a little too physical, LeBron “inadvertently” swung and hit Stewart in the face. In a rage, Stewart made several […]
For the first time in his career, LeBron James logo will be featured on a collegiate teams jersey. FAMU will don the signature logo of LeBron James and will also be outfitted with his sneakers as well. LeBron now joins Michael Jordan as the only other player to have a team’s outfitted with their logo. […]
Salehe Bembury has been named Creative Director for athlete empowering brand founded by LeBron James, UNINTERRUPTED. In an interview, Salehe Bembury explains his ethos, “There is an opportunity to evolve their consumer products in a way they haven’t tapped yet, and I’m excited to develop that with them.”
Nike has opened an innovation center in honor of LeBron James. The innovation center has quite a few quirks such as a LeBron James sculpture, a cafe named after James’ mother, Glo’s Cafe, an entrance shaped like a shoebox, and a display of extremely rare LeBron sneakers, just to name a few. The main purpose […]
Rimowa taps Rihanna, LeBron James, Roger Federer and Patti Smith for new campaign highlighting their travel experiences. The four have all had their fair share of experiences from traveling the world with basketball and tennis to traveling the world with music. The campaign brining light to the importance of motion, or traveling and seeing “familiar” […]
NBA superstar LeBron James has surpassed the $1 Billion mark. The 18-year veteran becomes the first active NBA player, and North American athlete in teams sports to reach $1 billion in total career earnings. he Joins Tiger Woods, Christiano Ronaldo, Lionel Messi, Roger Federer, and Floyd Mayweather as the only other athletes to reach that […]
Eleven years ago today, LeBron James famously, or infamously made his decision to “take his talents to South Beach” and join the Miami Heat. LeBron played his first seven years as a Cleveland Cavalier but failed to bring a championship back to the franchise. LeBron then joined Dwyane Wade and Chris Bosh on the Miami […]
Space Jam : A New Legacy has received an official second trailer giving more insight into the plot of the film. From what we can see Lebron James is recruiting an all star team of Looney Tune Characters for a high stake game of basketball to rescue his son. Watch the trailer below now.
The Nike LeBron Watch has delivered some classic Nike colorways from classic Nike silhouettes to reimagining some cherished LeBron colorways to the most recent version of the LeBron Signature. This time, the LeBron Watch comes with a special collaboration. Nike and Atmos teamed up to create two new Nike LeBron 18 low colorways. One being […]
Warner Bros. has unveiled the Tune Squad posters for the highly anticipated film Space Jam: A New Legacy. The new posters feature the entire roster of Tune Squad stars including Bugs Bunny, Lola Bunny, Tweety Bird and Daffy Duck. The leading poster also features none other than LeBron James which also contains a release date […]