Creative Director Alessandro Michele and Italian house, Gucci have enlisted musicians A$AP Rocky, Iggy Pop and Tyler, The Creator for their new ‘Life Of A Rockstar’ campaign. The new campaign places a focal point on Gucci’s tailoring for men as we see wild logos, big colors, oddly built sweater vests and even double breasted suits […]

As the fashion world continues to strive to find other ways to connect with their audience, Italian fashion-house Gucci has announced a collaboration with developer Wildlife on their mobile game Tennis Clash. The collaboration allows players to discover exclusive outfits designed by the Italian house. Additionally, players will also be able to purchase clothing items […]

Lyst analyzes the online shopping behavior of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement […]