Rimowa Taps Rihanna, LeBron James, and More For New Campaign Highlighting Their Travel Experiences

Rimowa taps Rihanna, LeBron James, Roger Federer and Patti Smith for new campaign highlighting their travel experiences. The four have all had their fair share of experiences from traveling the world with basketball and tennis to traveling the world with music.

The campaign brining light to the importance of motion, or traveling and seeing “familiar” or “strange” things that life offers. The luggage the company produces is fitting for those new experiences.

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