Nike Opens New Innovation Center In Honor Of LeBron James

Nike has opened an innovation center in honor of LeBron James.

The innovation center has quite a few quirks such as a LeBron James sculpture, a cafe named after James’ mother, Glo’s Cafe, an entrance shaped like a shoebox, and a display of extremely rare LeBron sneakers, just to name a few.

The main purpose of the building is to aid athletes,

The LeBron James Innovation Center is where listening to the voice of the athlete is made tangible. While athletes are observed, other people are at play too: prototyping, testing and, yes, creating the future. The goal is to understand unique needs and opportunities, contextualize challenges, and generate breakthroughs across the spectrum of play and movement in a variety of environments.