In anticipation of the Los Angeles Rams’ 2023 home opener against the San Francisco 49ers, the team has once again joined forces with Born X Raised. This collaborative effort will showcase a collection paying homage to the Rams’ Super Bowl championships in 1999 and 2021, featuring co-branded shirts, hoodies, hats, sweatpants, and more.

In addition to the merchandise release on September 15th, the home opener field will proudly display the Born X Raised logo at the 50-yard-line, alongside the Los Angeles Rams logo. Speaking about this partnership, Born X Raised co-founder Alex 2Tone expressed, “Born X Raised’s collaboration with the Rams grows stronger each season. We are thrilled to continue our program and eagerly anticipate the impact of this latest collaboration.”