SKKY Partners, a private equity firm led by Kim Kardashian, specializing in high-growth consumer brands, has officially inked a deal to acquire a substantial minority stake in TRUFF. Recognized for its truffle-infused offerings, TRUFF, established in 2017 by Nick Ajluni and Nick Guillen, has rapidly expanded its presence, securing shelf space in major retailers like Whole Foods, Kroger, and Target. Despite the acquisition, Ajluni and Guillen will retain their roles as co-CEOs and remain significant stakeholders. 

Kim Kardashian, expressing enthusiasm about the acquisition, remarked, “TRUFF exemplifies the next-generation brand we envisioned when creating SKKY—authentic, deeply connected with consumers, and poised for sustained growth. Nick and Nick have propelled truffle-infused products into the mainstream, fostering a community integral to the brand’s future success. This investment marks a proud start to the SKKY portfolio.”