After posting cryptic photos to his instagram feed just hours ago, Kanye West has collaborated with Beats By Dre and Sha’Carri Richardson to release a commercial announcing his forthcoming album.

The commercial revealed that Kanye will release his new album ‘DONDA’ Friday, after a listening event held on Apple Music, Thursday at 8pm.

In a Instagram post, Sha’Carri also revealed that a song will be released tomorrow as well as another commercial.

View the full commercial below: