Kanye West Scores and Directs Beats By Dre Commercial Featuring Sha’Carri Richardson

After posting cryptic photos to his instagram feed just hours ago, Kanye West has collaborated with Beats By Dre and Sha’Carri Richardson to release a commercial announcing his forthcoming album.

The commercial revealed that Kanye will release his new album ‘DONDA’ Friday, after a listening event held on Apple Music, Thursday at 8pm.

In a Instagram post, Sha’Carri also revealed that a song will be released tomorrow as well as another commercial.

View the full commercial below: