J.W.Anderson’s SS24 Collection Embodies Jonathan Anderson’s Youthful Energy

As the fashion industry continues to explore new strategies for engagement, including the introduction of non-traditional Creative Directors, some successful and others not, Jonathan Anderson stands somewhere in between. While some of his skills can be attributed to his education at university, the majority of his expertise is credited to his early work at Prada and Versace, his role as Creative Director at LOEWE, and his consistent delivery for his eponymous brand, JW Anderson.

JW Anderson’s SS24 collection displayed Anderson’s ability to channel his youthful energy into aweing three-dimensional, sculpture-like pieces that resembled collectible art marching down the runway at the Roundhouse venue in Northwest London. Building on the intriguing show invitation that included tinted blocks of clay for attendees, we witnessed these clay forms transformed into coveted cropped tees, denim shorts, hoodies with robust drawstrings, and more. While the clay designs stole the spotlight, the rest of the collection showcased successful experimentation with texture and proportion, blending everyday casual pieces with finely tailored garments.

Speaking about the collection, Anderson expressed, “Clothes are meant to be used, misused, and toyed with, with proportions that shrink, curve, tilt, and expand.”

Watch the full show below.