Swiss luxury brand Bally has appointed Rhude’s Chief Executive Officer and Creative Director Rhuigi Villaseñor as their new Creative Director.

In a statement Bally expresses,

“to continue evolving the contemporary relevance of our brand and accelerate growth while preserving Bally’s core values. Having acutely followed Rhuigi’s ascent, I am excited by how his natural creativity and energetic spirit have made him one of the industry’s greatest idea generators and community builders. Rhuigi’s deep understanding of Bally’s history coupled with a distinct appreciation of the Swiss lifestyle will be instrumental in ushering the brand into the future.”