In 2020, New Orleans Saints RB Alvin Kamara attended a NASCAR race out of curiosity. Kamara was impressed with his first impression and then became a fan of the sport. Later in 2020, Kamara stood with Bubba Wallace after Wallace dealt with racism prior to one of his races.

Now, Kamara has become NASCAR’s first ever growth and engagement advisor. Kamara will help NASCAR to grow there fan base from just there traditional fans and bring more eyes to the sport. Kamara will “contribute planning , ideation, and activation around fan development and engagement”