Alicia Keys has collaborated with the NFL for a $1 billion USD fund curated towards supporting Black-owned businesses and communities. In an interview, Keys elaborates that, “We are already seeing the blatant injustices that are going on around us. As an artist, I’m always thinking about how can I use my platform to further racial equity. This fund is one of the answers and our goal is to empower Black America through investing in Black businesses, Black investors, institutions, entrepreneurs, schools and banks in a way to create sustainable solutions.” The goal of the fund is to aid Black-owned businesses in a variety of different industries so they are able to invest in their brand, and in turn generating more contributors to join in and invest “multi-billion dollar” funds.
– Sydney Stewart