For the release of their Air Jordan 3 A Ma Maniére has released a short film ‘Raised By Women.’ Though the film complements the release of their Air Jordan 3, it does not center around the shoe, but rather the impact black women have had on its inspiration of being created.
The visual is shot in beautiful black and white and begins with a black woman opening a letter written to her by her son. As the letter is read by a male’s voice in the background numerous scenes of black women being mothers, artists, hard workers, and lovers plays throughout the video. At the end of the film, the son presents his mother with a pair of the sneakers.
The Air Jordan 3 is scheduled to be released on March 30th.
Watch the visual below now.