Adidas Closes Deal To Sell Reebok

When Adidas acquired Reebok in 2006 for $3.8 billion, there was a lot of optimism for the brands moving forward. At the time, Reebok was still the official outfitter for both the NFL and NBA. As time went on though, the two brands couldn’t maximize their potential together and in February of 2020 CEO of Adidas, Kasper Rorsted stated: “Reebok and Adidas will be able to reach their growth potential by operating independently of each other.”

After over a year, Reebok has finally been sold to a United States-based company Authentic Brands Group for roughly $2.5 billion.

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