Drake’s NOCTA Sub-Label with Nike Gets Officially Announced

Drake’s NOCTA sub-label with Nike got officially announced today. The new sub-label inspired by Drake’s nocturnal creative process, NOCTA has some unique upside as it already appears promising from the teasing of the label weeks ago to today as the brand teased a bubble down jacket and matching winter apparel. For the Toronto-native rapper, a collaboration, let alone a dedicate sub-label, is a dream come true. “I remember watching all these athletes repping Nike — each doing the unthinkable — and how inspiring it was.” In an op-ed penned by Drake for Nike.com, the self-proclaimed 6God wrote “NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next.” Head to Nike.com to read the full op-ed and be on the lookout for NOCTA’s first release to hit December 18th.

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