Under Armour and Stephen Curry have launched a new sector under the name “Curry Brand.” While Curry is still an Under Armour athlete, his shoes and other gear will feature his branding logo. This move is similar to that of Nike and Michael Jordan in 1997 where Jordan Brand became its own brand under the Nike Umbrella. Curry has released seven signature shoes since initially joining Under Armour in 2013.
Stay tuned for more information soon.
Written by: Cam Deloatch