Through the “Reset Normal” initiative, The North Face plans to confront issues of inequality exclusively with outdoor exploration.

The North Face has launched their Explore Fund Council consisting of familiar names such as Lena Waithe and Jimmy Chin. The Explore Fund Council is meant to generate concepts and solutions in efforts to make outdoor exploration feasible to all regardless of how you identify and where you reside. Watch the recently uploaded YouTube video supporting the initiative here.

by: Sydney Stewart