Kiko Kostadinov’s and ASICS have announced Kiko’s team will be assisting ASICS SportStyle with the development of new styles, colors, materials and more starting with the UB1-S Gel-Kayano 14. This announcement comes after both parties have had a successful relationship working together on ten silhouettes for both men and women over the past 2 years. As for their first work together since inking the new partnership, the UB1-S Gel-Kayano 14 will appear with a blue-gray mesh base, black leather panels to support at the rear, white panels over the mid-panel, vamp and toe box, and a green-tinted gold hue on the toe and sole unit.
The other sneaker features a light gray mesh base and pairs this with hot pink on the rear and mid-sole, and then contrasts this with beige patent leather for the eyestay, vamp detailing, and side stripes. Kiko quickly took to social media to provide clarity after rumors began circulating that ASICS would be producing a line solely for Kiko.
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So before the news spread like fire. Just to clarify couple of things. We are not creating new line with Asics. We as a studio team @laura_deanna_fanning will be curating around 10 styles per season across various price points, working super closely with Asics HQ. Those products won’t be co-branded. Strengthening ASICS ideas and contributing with visual direction for colour and material is the actual final product.