Virgil Abloh Announces Black-Led Creative Direction Team “Public Domain”

Virgil Abloh took to social media over the weekend to announce he would be starting a black-led creative direction team, “Public Domain.” The team is set to work on all forthcoming projects between Off-White and Nike as Virgil Abloh mentioned when sharing the news

“As a kid it was always the Nike Ads that got me hooked. Fast forward to 2020 I re-wired all my Nike contracts to build a black creative direction team titled Public Domain” The Off-White designer continued saying “It outputs ephemera and is equally a platform to educate on our process”

The first project for the team is the “Rubber Dunk” releasing globally October 1.

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