Hood By Air To Make An Official Return This Thursday

After captivating the fashion scene throughout 2012-2016, Hood By Air founder/designer Shayne Oliver suddenly decided to place the brand on a hiatus in 2017. Yesterday, after three years worth of hiatus it was announced Hood By Air would be relaunching starting Thursday, according to Oliver even now gentrification leaves no physical spaces for new, influential ideas to exist or reside. So Hood By Air will be a place for these ideas to have a home.

The brand will relaunch in a four-fold breakdown “HOOD BY AIR,” “HBA,” “MUSEUM,” and “ANONYMOUS CLUB”

HOOD BY AIR: will host a themed event or activation which will be represented and reinterpreted as collectible fashion products.

HBA: will exist as a direct-to-consumer platform releasing products “without the constraints of old-world calendars and cadence.

MUSEUM: refers to the archival pieces from the original Hood By Air brand, which guest designers-in-residence will reinterpret for a new generation. “By leveraging past icons and silhouettes born from young BIPOC creatives, a new future will be informed and developed” reads a brand statement.

ANONYMOUS CLUB: will function as an independent platform to support emerging talent

The 2020 relaunch kicking off Thursday will consist of a limited edition T-shirt dropping this Thursday along with a new limited-edition Cash Card designed in collaboration with the fin-tech Cash Card App. All proceeds from the T-shirt sales with go towards Black Trans Femmes in the Arts, Emergency Release Fund, and Gays & Lesbians Living In A Transgender Society.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.