Seems Nike always knows how to stand on the side of what’s right. Whether it’s their standing (no pun intended) with Colin Kaepernick when he received scrutiny for kneeling, their heartfelt “for once don’t do it” campaign or now their announcement to make Juneteenth an annual paid company holiday, Nike always seems to do the right thing when it matters most. Today, CEO John Donahoe said in an internal memo
“For more than 40 years, our brand has celebrated incredible Black athletes and inspired millions of people all over the world by amplifying their excellence,” he added. “When we say that Black Lives Matter, it applies to the world outside of Nike and, importantly, it applies to our Black teammates within Nike. Simply put, we need to hold ourselves to a high standard given the heritage of our company and our brand.”
Will Nike be the first of many other companies to soon make this decision? we can only hope other companies will do what’s right. Check back soon for updates.