As the fashion world continues to strive to find other ways to connect with their audience, Italian fashion-house Gucci has announced a collaboration with developer Wildlife on their mobile game Tennis Clash. The collaboration allows players to discover exclusive outfits designed by the Italian house. Additionally, players will also be able to purchase clothing items to match their Tennis Clash character on Gucci’s website. In addition to the clothing, the game will feature a “Gucci Open” where players can compete in a tournament style game on a Gucci branded court.
The Gucci x Tennis Clash collaboration is set to launch June 18th.