Universal Music Group Announces “Def Jam Africa”

Universal Music group has announced the launching of Def Jam Africa. The new label division based in Lagos, Nigeria and Johannesburg, South Africa boasts a roster of Nigerian and South African artists such as Larry Gaaga, Boity, Cassper Nyovest, Nadia Nakai, Nasty C, Tshego, Tellaman, Ricky Tyler, and Vector. Managing Director of Universal Music’s Sub-Saharan Africa & South Africa division, Sipho Dlamin said in a press-release  

“Many of us in Africa grew up on music from legendary labels under the UMG umbrella. From Blue Note for jazz fans, to Mercury Records, which was Hugh Masekela’s first US label and Uptown Records, the home of Jodeci and Mary J Blige and many more. For those into hip-hop, no label has such cultural and historic relevance as Def Jam. From Run-D.M.C., to LL Cool J, Disturbing tha Peace, JAY-Z, Big Sean and Kanye West, Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide. It is a historic achievement that we’re now able to bring this iconic label to Africa, to create an authentic and trusted home for those who aspire to be the best in hip-hop, Afrobeats and trap. Together, we will build a new community of artists, that will push the boundaries of hip-hop from Africa, to reach new audiences globally.”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.