Saint Laurent Announces Plans To Skip Paris Fashion Week And Set Their Own Schedule Going Forward

French fashion house, Saint Laurent has announced they will not be presenting any collections according to the preset fashion schedule going forward. In a clear attempt to adapt to the coronavirus just as numerous companies and brands have had to, Saint Laurent issued in a statement saying

“We are looking at how we can create efficiencies in advertising and promotion. We still plan to advertise this year, as it is pivotal to sustain the brand image and positioning. The release of the campaigns will probably align with the arrival of the collections in the stores, and the media chosen will be those that communicate best with local clientele in each market” 

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