Virgil Abloh And Evian’s New ‘Activate Movement’ Might Be The Future Of Sustainable Design

It was announced earlier today that Virgil Abloh and Evian Water would be presenting a new initiative called ‘Activate Movement’. The new initiative comprises a €50,000 grant for sustainability-focused design and innovation projects, open to 18–35 year olds, alongside the launch of an exclusive 750ml glass bottle and two refillable SOMA bottles. Both facets of the initaitve centralise circularity and look to a positive design future. Abloh, one that is noted for wearing many hats in design feels there’s never been a better moment to be a designer stating “The barriers are the lowest that they’ve been in quite some time, I think it’s obvious that there a lot of undiscovered talent out there – that’s why I enjoy this project so much. I’m giving a people a chance to let their work come to the top.”

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