Off-White Remains “World’s Hottest Brand”, The Gucci GG Logo Belt Is The Hottest Women’s Item And Yeezy 500 Amongst Top 5 Men’s Item According To The Lyst Index

Lyst analyzes the online shopping behavior of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.

Lyst recently released its Q4 of 2019 and Off-White just as in Q3 maintain their number one spot as the “World’s Hottest Brand”. Some notable movers from Q3 to Q4 are Moncler who jumped from 14 to 4 largely due to their opening of a new flagship store in Munich, Germany and Launching a carbon-neutral jacket made of plant-based materials, Yeezy went from 25 to 16 with the release of their Adidas Yeezy 500 Stone, Pledging to move manufacturing to the America and Kim Kardashian wearing the new Yeezy ‘foam runner’ shoes, Acne Studios managed to move from 24 to 17 with highlights consisting of the launched of a collaboration with Mulberry and announcing NBA star Russell Westbrook as new ambassador.

For Women, the hottest item was the Gucci “Double G” Logo Belt followed by Prada Monolith Leather Boots and Acne Studios Multi Check Scarf. The Men’s hottest item was lead by the Moncler Maya Jacket along with The Yeezy Stone coming in as the number 5 item on the list. Check out the full Lyst Index here.

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