Kanye West discusses new Yeezy sustainability initiatives at Fast Company Innovation Festival

The latest Yeezy sneaker will be made in part from algae as part of the brand’s move toward sustainability. Today onstage at the Fast Company Innovation Festival, West displayed a pair of the new shoes explaining the companies new goal in transforming and making its products in the U.S. along with moving its headquarters to a 4,000-acre ranch in Wyoming, where it will have its own hydroponic farm. West speaking on the brands new sustainability initiative

“We’re going to be farming and going seed to sole, The brand wanted to have its own farm so that it could see every element, That includes the materials used for the shoes: By making foam from algae, the company can help clean waterways to protect wildlife and drinking water, and it can avoid using the fossil fuels typically used to make foam. we are also exploring alternatives to harmful dyes. These shoes themselves were made in Atlanta.” 

Watch the full speech at Fast Company’s Innovation Festival below.


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