Rich the Kid enlists Kendrick Lamar in chilly ‘New Freezer’ visual

Another classic visual in the books. Rich the Kid’s new video for his single ‘New Freezer,’ featuring Kendrick Lamar, has just been released and it features cold video direction by Dave Free (1/2 of The Little Homies) and Jack Begert. The video begins with Rich flaunting his wealth, with beautiful women and an over the top vehicle, to a scene of him with an abandoned pay phone, then meets the Compton rapper Kendrick at a Chinese shop while they exchange bars.

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