Gosha Rubchinskiy’s Post-Soviet Generation

Notable media company i-D Magazine released a 14minutes short today highlighting the Post-Soviet generation of fashion in Russia. At the forefront of that fashion scene is non other than powerhouse streetwear brand Gosha Rubchinskiy. Gosha is a brand of many facets being known for the astounding collaborations with athletic brands Kappa and Adidas while also being the “big brother” of younger skate brands such as Kush-Fag and Paccbet. In this short documentary i-D covers numerous topics in discussion with the Russian youth, owners of Kush-Fag and Paccbet along with talking to the man himself Gosha Rubchinskiy. Check it out below.

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